Price, location and condition all play a part in whether or not someone decides to buy your house. But you can only control one of them.
Is it price? Not really: While sellers can price their properties however they see fit, it’s the market that ultimately sets the final figure. Location? While it’s possible to move a house to a different part of town, no one actually does that.
That leaves the condition of your place as the only element within your control. Your home's condition plays a huge part in helping buyers picture themselves living there.
Much has been written about the importance of adding a new coat of paint, repairing leaky faucets and replacing worn-out appliances. But the way the house is presented is just as important.
Once the For Sale sign goes up, you need to stop thinking of it as your private residence: It is about to be someone else’s, and capturing that person's interest is a matter of business. So take a long, hard look at your house through the critical eyes of a would-be buyer.
Start by removing all the clutter you’ve learned to live with over the years -- “edit” your house, as home stager Kathy Streib prefers to say.
“Buyers are looking at your space and its livability,” the expert says. “Open space also brings about a sense of calm.”
If you’re like most homeowners, you’ll find clutter everywhere, from the front door to the back. In the entryway, for example, you might have a spot where the kids dump their dirty shoes, or perhaps a well-used umbrella stand or coat rack. Put them out of sight so visitors don’t start with an unsightly mess. The new owner may eventually do exactly what you have done, but don’t show them it’s necessary.
In the kitchen, put away all those small appliances you only use once in a while: the toaster, the mixer or the electric can opener, perhaps. People value counter space, so show them you have plenty. While you’re at it, straighten up those cabinets -- people will definitely peek inside.
Would-be buyers will open your closets, too. If yours are stuffed full, weed out the things you haven’t worn in years and donate them to a secondhand store. If you have seasonal stuff, box it up and put it elsewhere.
Go through your entire house this way -- room by room, one at a time, looking for things that can be put away or disposed of entirely. And don’t just toss all your excess belongings in the attic and garage: Buyers will be eyeballing those spaces just like the rest of the house.
Once you’ve accomplished this (admittedly herculean) task, take a hard look at your furniture. There are probably a few pieces you can either do without or move slightly to make the house look more spacious. Pushing your sofa back a foot or two or taking the leaf out of the dining room table will do the trick.
You'd be surprised what a difference this can make. There’s a house a couple of doors down from mine: It’s the exact same size, but it appears much smaller because it is overloaded with furniture and other stuff. In fact, the owner says that if I ever sell, he wants to buy my house because it's far more spacious. In reality, it only appears that way because I have just enough furniture for the two of us.
While you're doing all this, try to depersonalize your space. It’s OK to have a handful of personal pictures and mementos, but if your family's faces are on the walls in every room, it will be hard for buyers to picture themselves living there. So for the time being, put them away.
By the time you get to staging, of course, you will have already repaired or replaced everything in the house that wasn't working properly. If you decide the house could use a new coat of paint, pick a neutral color: Not only will antique white make the place appear larger, but bold orange walls are likely to turn off a good part of the market.
Finally, don’t forget to give your house a deep, thorough cleaning. Wash the floors, walls, windows and screens. You can do this work yourself, or it may be cost-effective to hire a professional.
Either way, once the house is spotless, keep it that way -- not just until you have a contract, but until the sale actually closes. Buyers often return to the house several times before closing. If they don’t like what they see on a second or third visit, there all are kinds of ways they can back out of the contract.