As the real estate market hurtles toward a new normal, there are major differences in outlook between buyers and sellers that are slowing the pace of transactions.
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“Whenever the market changes, it’s really hard to put deals together,” says Glenn Kelman, the CEO of Redfin, the national realty firm.
Some sellers watching macroeconomic reports are focused on next year, when they anticipate that high property prices might slip. In contrast, sellers are focused on last year’s sales.
“Sellers remember that house down the street that sold for a song just four to eight months ago,” Kelman says.
While purchasers aren’t enjoying a bona fide buyer’s market, the situation is definitely becoming more buyer friendly in some ways. One positive is that since the worst of the pandemic, the number of available properties has greatly increased.
“Today’s shoppers can celebrate the fact that they have many more homes to consider than last year’s shoppers did,” says George Ratiu, economic research manager at Realtor.com, the home listing company.
Still, one of the negatives facing buyers these days is the increasing cost of home finance.
“Higher mortgage rates continue to take a toll on buyer purchasing power, despite all-time highs in rent prices, which continue to motivate some shoppers,” Ratiu says.
Sellers who lack awareness of the pressures affecting buyers can hurt themselves if they overprice a property for current market realities, says Mary Bazargan, a listing agent based in Washington, D.C.
“When we price a new listing conservatively, we’re getting multiple offers, and these homes are often selling above list price. But if we push the price aggressively high, the home tends to sit on the market for a while,” Bazargan says.
Eric Tyson, a personal finance expert, agrees that those who attempt to test the market with too high a price typically attract fewer prospects.
“Buyers who shop with an agent usually shop with a top pricing point in mind. They won’t see properties above that pricing ceiling. So, overpriced houses aren’t always on their radar,” says Tyson, the co-author of “House Selling for Dummies.”
Moreover, due to internet sleuthing, buyers are increasingly savvy about property valuations. Many are annoyed by the appearance of greed on the part of sellers and refuse to negotiate with those who ask too much.
“Remember that Americans don’t like to haggle. So don’t count on buyers engaging with you in multiple rounds of negotiation,” Tyson says.
Here are a few other pointers for sellers:
-- Look into local valuations before engaging a listing agent.
Sid Davis, a Utah-based real estate broker, notes there are now numerous websites that offer free and instantaneous assessments of home values. One of the best known is zillow.com.
It’s unrealistic to look to such “fast-pricing” sites for a definitive answer on the current worth of your place. After all, they typically rely heavily on publicly available data on recent home transactions. And some jurisdictions restrict or delay the release of such statistics. Still, such sites can sometimes give you a fair estimate.
“At least they’ll help you get into the right ballpark on the current value of your house. This gives you a starting point for a pricing discussion with the agents you interview,” says Davis, the author of “A Survival Guide to Selling a Home.”
Another way to gain a feel for prevailing prices before you hire an agent is to attend open houses.
Besides a sense of pricing realities in your neighborhood," you can also get a preliminary comparison on the condition of your home versus rival properties,” Davis says.
-- Consider multiple agents before picking one.
Interview at least three agents working in your area and don’t pick one who relies on hunches.
“Ask each agent for an honest evaluation of both the condition of your place and its present value. Make sure each agent shows you the comparable sales they used to make their price recommendation,” Tyson says.
To determine if an agent is truly active in your neighborhood, he suggests you ask for an “activity list” of all the properties the person has listed there during the prior six to 12 months.
-- Research each candidate’s track record on pricing.
These days, many sellers don’t receive their full asking price at the closing table. But if their property was marked accurately from the outset, they should come fairly close.
To assess an agent’s pricing recommendations, look at a few key numbers that reflect their track record. If the agent is routinely making accurate price recommendations, there should be relatively little disparity between the original list price and the final closing price.
“Sellers shouldn’t have to knock down their price just to get their property sold. In most cases, their home should sell for no less than 5% under the asking price,” Davis says.
He suggests you ask prospective listing agents to show you list-to-sale numbers for all the homes they’ve sold during the last 90 days.
-- Don’t let your ego affect your pricing.
Some people assume listing agents are motivated to price low with an eye to quick sales. But Davis says the greater risk is that occasional agents will recommend too high a price in hopes of flattering you into working with them.
Overpricing can even hurt owners in an area with few homes on the market.
“It doesn’t matter if you’re selling in a neighborhood that’s hot, cold or lukewarm. Asking way too much can easily kill your chances for a fast and successful sale,” Davis says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)