This fall, housing sales were expected to increase strongly. But after a September bounce, the market has turned listless. That’s because mortgage rates have once again started rising.
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“The decline in prices, fewer new listings and longer days on the market indicate a sluggish housing market,” says Jiayi Xu, an economist for Realtor.com, the home listing company.
Not surprisingly, affordability issues and major political change are at the heart of the current slowdown in real estate sales.
“The U.S. housing market is split into two groups: first-time buyers struggling to enter the market and current homeowners buying with cash,” says Jessica Lautz, an economist with the National Association of Realtors (nar.realtor).
All told, homeowners are sitting on $17 trillion in total equity, with few feeling any urgency to sell. But those who do have urgent reasons to sell should adapt their planning to reflect current market realities.
“My suggestion for sellers is to make their property move-in ready. Remember that the cash flow of buyers is not unlimited. Especially after saving, saving, saving for a down payment and closing costs, most buyers are in no position to take on big remodeling projects,” says Rich Rosa, a Chicago-area real estate broker who works exclusively with purchasers.
What does move-in ready mean? For buyers it translates to an immaculately clean house that’s freshly painted and nearly 100% free of clutter.
“For instance, in the kitchen, your counters should be totally clear. ... You want buyers to know there’s ample workspace in your kitchen without renovation work,” says Rosa, who’s represented buyers since 2005.
Here are a few pointers for sellers under pressure to move soon:
-- Find an assertive listing agent to advocate for you.
“In all markets, selling a home to make an immediate move is an anxiety-producing situation, and all the more so at a time of economic uncertainty,” says Stacy Berman, a longtime real estate agent in suburban Maryland.
She recommends you search for an agent with extensive experience selling properties in your particular community. Another key is to rely heavily on referrals from neighbors and friends who’ve sold in the same area.
Don’t know anyone from whom to seek referrals? Another approach is to call the managing broker of a major realty office in your area. Ask the broker to refer you to a veteran agent with a substantial track record selling homes similar to yours in your price bracket.
-- Consider the competition before pricing your property.
Before your home is listed and available for public showings, your agent will undoubtedly suggest an asking price. But Eric Tyson, a personal finance specialist and co-author of “House Selling for Dummies,” says that prior to accepting any pricing recommendation, all sellers should do at least a nominal amount of research.
“Ask your agent for a list of properties near your home that have sold recently. Then get in your car and drive by these homes, noticing how they compare with your own,” Tyson says.
If your drive-by tour raises questions in your mind about whether your listing agent is suggesting too high or too low an asking price, request a justification for the recommended price. Then reach your own conclusion.
-- Consider pricing slightly below rival properties.
Remarkably, sellers in a desirable area can often receive more for their property if they price it just slightly below its apparent market value.
“Pricing a little lower than the competition can generate excitement. More people are likely to bid if they perceive the property to be a good value. And this can create an auction effect that could help you at the bottom line,” Tyson says.
-- Seek to delegate much of the work of preparing your home for sale.
Typical sellers, especially those who have the luxury of time, spend several months or more preparing their property for market. They cull through belongings, prune shrubs, paint wherever needed and clean exhaustively.
But if you’re selling under pressure, chances are you’ll have no more than a few weeks to get your home in showing condition.
One obvious way to cut back on your home preparation time is to hire contractors for work you might normally do yourself, even for smaller jobs such as cleaning.
-- Develop a contingency plan for your property’s sale.
Sometimes even a home that’s in good condition and correctly priced will fail to sell quickly for reasons hard to determine.
To avoid panic in this situation, Tyson recommends that people who must sell in a hurry develop a Plan B for coping if the process takes longer than expected.
Perhaps you’ll arrange for a trusted family member to take responsibility for your home sale. Or maybe you’ll want to buy time by renting out the house for six months or so.
“You’ve got to look at the big picture. What matters is not only your financial well-being but also your emotional health,” he says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)