Percentage of all Americans who have felt pressured to spend more money on holiday gifts than what they are comfortable with, according to a survey by Bankrate.com: 45
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Estimated number of Americans (13 percent of gift-givers) who are willing to boycott gift-giving altogether: 31 million
Percentage of gift-giving Americans who are willing to re-gift presents this holiday season: 22
Source: Bankrate Inc.
Average cost of this year's Thanksgiving Day feast for 10, according to the American Farm Bureau Federation's 33rd annual survey of classic items found on the Thanksgiving Day table: $48.90
Source: American Farm Bureau Federation.
Percentage of Americans with high financial confidence who say the holidays are their favorite time of year, according to an annual holiday survey by SunTrust Banks, Inc.: 64
Source: SunTrust Banks Inc.
Estimated number of fatalities, with another 49,400 serious injuries, in car crashes during the Thanksgiving Day holiday period, according to projections by The National Safety Council: 433
In 2017, rank of Thanksgiving on the list of the deadliest holidays on the roads, trailing only the Fourth of July: 2
On average, percentage of deaths during the Thanksgiving holiday period that involve alcohol-impaired drivers: 33
Source: National Safety Council.
Percentage of retailers who agree that deals and discounts are more effective at driving purchases during the holidays than other times of the year, according to a survey by RetailMeNot.com: 95
Ranks of lowest price on the gift, free shipping, or the best sale or discount throughout the season on the list of reasons consumers say they will spend more money on a particular retailer's site: 1, 2, 3
Source: RetailMeNot.com.
Aggregated amount spent on gift cards over the past year, according to a survey by Packaged Facts: $42 billion
Amount spent on gift cards given to others: $25 billion
Amount spent on gift cards given to themselves: $14 billion
Amount spent on gift cards given to people by their employers: $3 billion
Source: Packaged Facts.
On Black Friday 2017, amount that American shoppers spent online, according to a survey by Genesys: $5 billion
On Cyber Monday, the record-setting amount spent in web-based sales: $6.59 billion
Source: Genesys.
Projected percentage increase in retail of this year's holiday sales over last year's shopping season, according to Deloitte's annual retail holiday sales forecast: 5 to 5.6
Expected total holiday sales between November and January (seasonally adjusted and excluding motor vehicles and gasoline): $1.10 trillion
Source: Deloitte.
Percentage of consumers who will shop online and in department stores this holiday season, according to survey by the National Retail Federation: 55
Percentage who will go to discount stores: 51
Percentage who will go to grocery stores: 44
Percentage who will go to clothing stores: 33
Percentage who will go to electronics stores: 24
Source: NRF.
Average retail credit card APR (annual percentage rate), almost five percentage points higher than the average overall card APR (20.82 percent), according to a new report from CreditCards.com: 25.64
Source: CreditCards.com.
Idle Thought
"The cardinal doctrine of a fanatic's creed is that his enemies are the enemies of God." -- Andrew Dickson White, co-founder and president of Cornell University
(Readers can contact John MacIntyre at johnmacintyre@bwr.eastlink.ca.)