Ranks of Dwayne Johnson, Rihanna, Beyonce, Eminem and Kevin Hart as the celebrities Americans would most like to see in a Super Bowl advertisement, according to TMA: 1, 2, 3, 4, 5

Ranks of Rihanna, Eminem, Beyonce, Taylor Swift and Snoop Dogg as the artists Americans would most like to see perform at the halftime show: 1, 2, 3, 4, 5

Source: TMA (The Marketing Arm).

Among workers whose annual income is between $40,000 and $79,999, rank of a change in health coverage as the main monetary hurdle preventing them from changing jobs, according to a survey by Bestcolleges.com: 1

Among low-income workers, rank of transportation costs to job search or interview as the main monetary hurdle preventing them from changing jobs: 1

Source: BestColleges.

On average, the number social media posts made per day by an 11-year-old, according to a study by Qustodio: 26

Percentage of minors between the ages of 9 and 16 who have a personal profile on at least one social network (growing to 83% by age 15 or 16): 45

Percentage of minors who know how to change their privacy settings: 46

Source: Qustodio.

Percentage of Gen Zers in the United States who said they believe they will be able to afford to buy a house or apartment in the future, despite mounting evidence of a housing affordability crisis across the country, according to a survey by Yubo: 93

Percentage of respondents who said they feel a college degree is necessary to "be successful and achieve the life [they] want": 36

Percentage who said they want to get married someday, while 81% also said they want to be parents in the future: 80

Source: Yubo.

Percentage of employees who are satisfied with their pay, a drop from 67% a year ago, according to a 27-country survey by Qualtrics: 61

Percentage who believe their actual pay is tied to performance: 50

Percentage more likely that an employee who is satisfied with their pay is to stay in a job for three or more years vs. an employee who is not satisfied: 13

Source: Qualtrics.

Percentage of the sandwich generation -- Americans who are raising or financially supporting children and also have at least one living parent age 65-plus -- who are either "very stressed" or "somewhat stressed" about affording their family's financial obligations over the next 10 years, according to a survey by Policygenius: 66

Percentage who expect supporting their parent(s) will cost just as much or even more than supporting their children over the next five years: 52

Percentage of the sandwich generation that has provided some kind of assistance to their parent(s) in the past 12 months: 52

Source: Policygenius.

Percentage of Americans who said they've been victims of identity theft this year, up from 40% last year, according to Debt.com's annual identity theft poll: 45

Percentage who said they were "surprised to find out they were a target of identity theft" (down from 84% last year): 38

Source: Debt.com.

Among the 30% of workers who are "quiet quitting" (doing the minimum requirements of one's job and putting in no more time, effort or enthusiasm than absolutely necessary), the percentage who say that their work-life balance has improved, according to a survey by the LendingTree: 57

Percentage of quiet quitters who said they were already doing so before they learned about the term, though 26% said they started checking out after learning about the movement: 59

Percentage who feel that setting boundaries with work has proved beneficial and who say they are more engaged at work than in the past: 40

Source: LendingTree.

Percentage of users of ad-supported over-the-top media services -- media that is offered directly to consumers via the internet, such as HBO Max and Disney+ -- who say they often click on ads and buy things they see advertised, according to research by Parks Associates: 23

Estimated number of U.S. internet households that use at least one advertising-based OTT streaming service: 37 million

Percentage of U.S. internet households this represents: 83

Source: Parks Associates.

Idle Thought

"Never think that war, no matter how necessary, nor how justified, is not a crime. Ask the infantry and ask the dead." -- Ernest Hemingway, writer (1899-1961)

Percentage of Americans who said they would make resolutions for 2023, according to an Ipsos poll: 70

Percentage who said they were hopeful to leave 2022 behind, saying that it was a bad year for their family: 50

Percentage who said it was a bad year for the United States: 80

Source: Ipsos.

Percentage of Americans who consume alcohol who said they could be motivated to participate in "Dry January" in 2023, according to a survey conducted on behalf of Go Brewing: 79

Ranks of a desire to be healthier, losing weight and the ability to focus better on personal or work goals on the list of motivators for staying sober in January: 1, 2, 3

Source: Go Brewing.

Percentage of workers with a good work-life balance who are willing to go above and beyond for their employer, according to a survey by Qualtrics: 63

Percentage of workers with a poor work-life balance who are willing to go above and beyond for their employer: 29

Source: Qualtrics.

Average number of minutes that kids ages 4 to 18 spend per day watching TikTok videos, according to data from parental control software maker Qustodio: 91

Percentage of kids ages 4 to 18 who say they use TikTok for educational purposes: 25

Among those who claim to use the platform for educational purposes, percentage who say it helped them do their homework: 69

Source: Qustodio.

Percentage of commercial time for the 2023 Super Bowl that is already sold, according to a survey by The Marketing Arm: 95

Average price for a 30-second commercial spot: $7 million

Source: The Marketing Arm.

Percentage of currently enrolled undergraduate students with federal and/or private loans who have considered dropping out of school due to the financial burden of college, according to a survey from BestColleges.com: 44

Percentage of student borrowers who say they have had to make sacrifices in life to lessen the financial burden of college: 66

Percentage who chose to take some online courses so they could more easily work: 34

Source: BestColleges.

Increase in credit card debt during 2021, according to WalletHub: $86 billion

Projected credit card debt increase for 2022: $110 billion

Source: WalletHub.

Among Americans with pets who are planning to buy a home within the next year, percentage who consider their pets' needs just as important, if not more so, than their own needs or those of their family, according to a survey conducted by Realtor.com: 82

Percentage of prospective buyers with pets who admit that they would forgo buying their dream home if it didn't accommodate their pets: 72

Source: Realtor.com.

Amoung people with trouble sleeping who are currently taking or have taken a prescription sleep medication, percentage who believe there is stigma with having insomnia, according to a survey by Idorsia Pharmaceuticals: 45

Percentage who believe there is a stigma with treating insomia: 46

Source: Idorsia Pharmaceuticals U.S.

Ranks of interior painting, carpet cleaning and landscaping on the most commonly completed tasks performed by sellers before listing their home for sale, according to research commissioned by Zillow: 1, 2, 3

Percentage of home sellers who believe the improvement projects they completed to prepare their home for sale helped their home to sell: 74

Source: Zillow.

Idle Thought

"Sometimes I think the surest sign that intelligent life exists elsewehere in the universe is that none of it has tried to contact us." -- Bill Watterson, comic strip artist

Percentage of small businesses in the U.S. that say the holiday season is important for their overall profit, up from 70% that said the same last year, according to the MetLife and U.S. Chamber of Commerce: 79

Percentage that say inflation is the biggest challenge for a small business: 53

Percentage of small businesses that say they raised prices in response to inflation this holiday season: 69

Source: U.S. Chamber of Commerce.

Percentage of Americans who say they feel less safe driving or riding in cars with self-driving features, according to a survey by Policygenius: 76

Percentage who say they feel less safe knowing others on the road have cars with self-driving features: 73

Percentage who think insurance should cost more for cars with self-driving features: 62

Source: Policygenius.

Percentage of Americans who want to save more money in 2023, according to a survey by NCSolutions: 61

Percentage who said they want to exercise more: 49

Percentage who say they want to eat healthier: 48

Source: NCSolutions.

Ranks of New York, Orlando and Las Vegas on the list of the best cities for New Year's celebrations: 1, 2, 3

Ranks of Durham, North Carolina, and Raleigh, North Carolina, on the list of cities with the lowest average ticket price for a New Year's Eve party: 1, 2

Ranks of New Orleans, Miami, New York and Cleveland on the list of cities with the most expensive average ticket price for a New Year's Eve party: 1 (tie)

Source: WalletHub.

Average amount that consumers are expected to have spent during the November-December 2022 holiday season, for a total of at least $942.6 billion, according to the National Retail Federation's annual forecast: $833

Based on the average 2.22% transaction fee rate for Visa and Mastercard, amount that the average family will pay in swipe fees on holiday spending: $18.50

Amount that would add up to nationwide if all purchases were made with credit cards: $20.9 billion

Source: Merchants Payments Coalition.

Rank of Generation Z (age 18 to 25) as the most likely to have built savings during the pandemic, according to a survey by Northwestern Mutual: 1

Age at which members of Generation Z expect to retire, the youngest of any of the comparative generations -- millennials, Gen X and baby boomers: 59

Source: Northwestern Mutual.

Percentage of senior business decision-makers who expect supply chain issues will last until the end of summer 2023, according to SAP SE: 33

Percentage of those leaders who say the primary reason for those issues persisting is political unrest: 58

Source: SAP SE.

Percentage more often that backyards are mentioned in for-sale listings compared to last year, according to a survey by Zillow: 22

Percentage more often that patios were mentioned: 13

Percentage more often that pools were mentioned: 11

Source: Zillow.

Ranks of protection of user privacy, protection of users' personal data, and the establishment of standards detailing how internet companies collect and make use of user data on the suggested list of the most effective policies to improve trust in the internet, according to research by Ipsos: 1 (tie), 3

Source: Ipsos Public Affairs.

Percentage of global consumer spending accounted for by the age 50-plus population ($35 trillion), according to the American Association of Retired Persons: 50

Percentage this expected to increase to by 2050: 60

Percentage of the total global spend on health accounted for by the 50-plus population: 60

Percentage of the total global spend on professional and financial services: 52

Percentage of the total global spend on food and beverage: 49

Source: AARP.

Idle Thought

"The most exhausting thing in life is being insincere." -- Anne Morrow Lindbergh, writer (1906-2001)