DEAR DR. BLONZ: I read the ingredient lists on the products I buy, in addition to the Nutrition Facts labels, and stick to whole foods whenever possible. I would like some background information about natural color additives versus artificial ones. -- M.Q., Evanston, Illinois
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DEAR M.Q.: The purpose of adding coloring is to make the item more appealing; when it comes to food, we are suckers for good looks. Would there be any consumer interest in gray hot dogs, brownish maraschino cherries or colorless colas, even if these are the actual colors of these processed foods?
Once, food coloring was used unscrupulously to hide the defects of spoiled merchandise. For example, small amounts of copper sulfate, now a known poison, were added to bring pickles to a brighter shade of green, and lead-containing dyes were formerly used to give candies their bright colors. It took the passage of the Federal Pure Food and Drug Act of 1906 to outlaw such practices.
Our brains have a hard time when food colors are wrong. One study demonstrated that volunteers couldn't correctly identify strawberry flavoring when it was tinted green. And in a classic test in the 1970s, people were fed a meal of steak, peas and French fries under lighting that concealed the foods' appearance. When the lights were raised to reveal blue steak, red peas and green French fries, several volunteers became ill despite assurances that the food was wholesome, just tinted.
Artificial colors have come and gone over the years. A notable case involved the 1976 ban of red dye No. 2, a widely used food and cosmetic coloring. Large amounts of the dye -- many times greater than would ever be used in food -- were found to cause cancer in laboratory animals. The ban focused public attention on artificial food dyes, and many companies shifted toward using natural colors.
While the name might suggest differently, natural colors are rarely natural to the foods to which they're added. Instead, they are color-rich chemicals from animal, vegetable or mineral sources. Natural red food coloring, for instance, can be extracted from beets or might come from carmine, a crimson pigment from the shell of a Central American insect. Both are considered "natural" red colors, and they're used in everything from fruit drinks to candy to strawberry ice cream.
Whenever colors are added, it must be indicated on the label, but the terminology for natural colors can be confusing. If a natural color is not "natural" to the food to which it's added, such as beet powder used to tint strawberry yogurt, the food cannot claim to be naturally colored. But since that beet coloring is natural, the yogurt could claim to have no artificial colors.
While there can be rare sensitivities to color additives, they are generally safe, given the small amounts used. There had been early reports about food colorings contributing to behavior issues in children, but these have not stood the test of further research and study. (Check the FDA page answering consumer questions at b.link/t2b2kg.)
It is always best to base our diets on whole foods that don't use color additives; such foods don't need help in the appearance department.
Send questions to: "On Nutrition," Ed Blonz, c/o Andrews McMeel Syndication, 1130 Walnut St., Kansas City, MO, 64106. Send email inquiries to questions@blonz.com. Due to the volume of mail, personal replies cannot be provided.