For many months during the pandemic, wannabe homebuyers have had to battle rival purchasers. Due to a severe shortage of available properties, many have endured fiercely fought bidding wars that ended in frustration and tears, especially when a coveted house is lost.
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Such bidding struggles -- so common in the COVID era -- have pushed prices to record highs, says Lawrence Yun, chief economist at the National Association of Realtors (nar.realtor).
“Home price gains and the accompanying housing wealth accumulation have been spectacular over the past year,” says Yun, noting that a stunning 94% of U.S. metro areas have experienced strong home price increases so far this year.
But, finally, there are a few glimmers of hope for would-be buyers.
“There are signs of more supply reaching the market and some tapering of demand. The housing market looks to move from super-hot to warm, with markedly slower price gains,” Yun says.
What these changes mean is that would-be buyers who’ve yet to win a property now stand a better chance, assuming they take a strategic approach.
“These days, bagging a home remains a high-stakes game. But it’s finally one that savvy buyers can conceivably win if they play their cards right,” says Tom Early, a longtime real estate broker.
Are you planning to reenter the home-buying market in the near future? Here are a few pointers on how to use what leverage you have:
-- Choose a real estate agent with contacts and negotiation skills.
Roy Lewicki, an expert on the art of negotiation, says whom you select to represent you when buying property can be crucial.
Few buyers screen agents before selecting one, but that’s unwise, he says. Start by creating a short list of candidates, searching for those with proven track records selling a large number of homes in your target neighborhood.
“Seek out people who are ‘network leaders’ in the area, meaning they have the knowledge and expertise to provide you excellent service. They’ll also know the true value of any given home,” says Lewicki, the co-author of “Essentials of Negotiation” and other books on the topic.
Using your short list, call for references from several of the agent’s past clients, asking how well their deals were handled and whether the agent demonstrated strong negotiating skills. Also, ask if the agent helped identify major defects in the property before the deal was sealed.
In evaluating candidates, Lewicki suggests you screen for one who has the same “negotiating profile” as you.
“Some buyers -- such as investors who could easily walk away if they lost a particular house -- appreciate an agent who is an aggressive negotiator. But other buyers, like a job transferee who has just one weekend to find the right place before catching a plane back on Sunday night, may feel uncomfortable with an agent who drives a hard bargain,” says Lewicki, a professor emeritus at Ohio State University.
-- Try to avoid including a lawyer in your deal-making.
Buyers intent on getting the best possible deal may assume their strongest ally in the bargaining process would be an attorney. But Lewicki says the involvement of a lawyer can have a chilling effect on otherwise cordial negotiations.
“The legal process is adversarial. Bringing in an attorney could scare the other side into getting its own attorney, which could escalate tensions and prove counterproductive for you,” he says.
Of course, there are situations when it’s a legal requirement to have an attorney at the bargaining table. The use of a lawyer could also be advisable to help break a deadlock when negotiations falter over the acquisition of an unusually large or expensive property.
But generally speaking, Lewicki says buyers are more likely to achieve a positive outcome if they use a knowledgeable real estate agent to negotiate on their behalf at the bidding stage.
-- Use your home inspector’s report as a negotiating tool.
As Early insists, nearly every buyer is justified in hiring a professional home inspector.
“It’s just common sense to make your purchase conditional on a satisfactory inspection that looks for defects both minor and major,” Early says.
He recommends buyers seek a home inspector who’s obtained advanced training and certification through a professional organization, such as the American Society of Home Inspectors (homeinspector.org).
“If your inspection reveals major flaws, your inspector’s report will strengthen your case for remedies,” Early says.
Some inspectors charge extra for a written (versus oral) report. But Early says it’s worth the extra expense.
-- Remember that timing can be critical to cutting a good deal.
Sometimes you happen upon a property that speaks to you so strongly that you don’t want to delay for fear you could lose the place to another bidder. Years ago, Lewicki’s family had this experience after he was first offered a job at Ohio State University.
Lewicki’s wife was looking at homes near campus when she came upon the perfect place: a Dutch Colonial set in an attractive neighborhood with top-rated public schools. She quickly realized the home would be ideal for her family and that two other eager prospects were waiting outside to see it, as well.
Rather than involve herself in lengthy negotiations, her strategy was simple: Offer the full asking price and make sure her agent drafted her bid the moment she completed her visit -- an offer that won her the house.
“Timing is huge in negotiating. You have to strike when the timing is right,” Lewicki says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)