Before the housing crash of 2008, a pediatrician from Los Angeles accepted a lucrative job offer in Phoenix. The same day, he bought a stately Spanish-style townhouse in his new city, paying a high price for the newly constructed property.
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But the doctor’s plans didn’t play out as expected, mainly because the Arizona job wasn’t to his liking. Then, regrettably, the townhouse dropped in value, falling into negative equity. Hence, he spent several years renting out his place, with mixed results.
With the last tenant gone, the doctor is finally ready to sell. But despite the relative strength of the Phoenix market, his listing agent is cautioning against an overly ambitious asking price.
“I believe my agent when she tells me selling this summer is a different ballgame than last year, when cutthroat bidding wars were the norm. The reason is that much higher mortgage rates have really hurt buyers,” the doctor says.
Fred Meyer, an independent real estate broker and appraiser, doesn’t know the doctor in this true story. But he says this seller is wise not to push the pricing on his townhouse.
“This isn’t the time for greed. The market is in a cool-down. Buyers are scared and tired. It’s not just mortgage rates but overall inflation on gas prices, food and everything,” Meyer says.
Unfortunately, not all sellers are facing the facts so squarely, says Robin Spangenberg, an agent with Redfin.
“Many sellers have it stuck in their heads that homes are selling a certain amount above asking. Or they think they can underprice their home to try to generate a bidding war. But that strategy isn’t working anymore,” she says.
To determine the fair market value of their property, some homeowners are turning to neighbors and friends who’ve sold property in recent years. But instead, Meyer recommends sellers seek counsel from agents and appraisers who know their area well.
“This is a time to be very analytical and not emotional about your real estate decisions,” he says.
Here are a few other pointers for sellers:
-- Get real when setting your list price.
As always, a minority of real estate agents might try to flatter you into hiring them by suggesting your property is worth more than it truly is, says Dorcas Helfant, a former president of the National Association of Realtors (nar.realtor).
“You don’t want a fantasyland answer about your home’s value. You want your agent to be brutally honest -- to give you ‘tough love’ when it comes to the value and condition of your place,” says Helfant, the co-owner of several Coldwell Banker realty offices.
One way to increase the odds of finding a realistic listing agent is to interview at least three prospects. Ask each to do a “comparative market analysis” on your property, using recent data from simil;ar home sales in your neighborhood as a basis to set the appropriate list price.
“Think twice about hiring any agent who comes in with a proposed list price way above the other agents you’ve surveyed,” Helfant says.
-- Count on statistics to calculate your sales prospects.
Besides the location and condition of your home, another factor could strongly influence how much cash you’ll receive if you were to sell: neighborhood competition.
“Statistics on inventory levels are a meaningful way to determine the strength of demand in your neck of the woods,” Helfant says.
For instance, if there’s a three-month supply of unsold homes currently for sale in your market, you can expect to wait longer (and receive less in proceeds) than if there’s only a one-month supply.
Helfant recommends you ask your listing agent to give you a graphic showing fluctuations in inventory levels for your immediate area over the last six to 12 months. Also, ask for a similar chart showing what percentage of list price, on average, sellers have been receiving.
“In a strong seller’s market, you should expect to get at least 95% of your asking price, and this gap should be narrowing rather than widening,” Helfant says.
-- Cast your housing plans with your long-term goals in mind.
As always, the real estate market is buffeted by economic trends related to both supply and demand for property and local employment conditions. Prices fluctuate continuously. This causes some potential sellers to delay their sale in hopes of a greater reward at the bottom line.
The current period, when consumer sentiment has somewhat deflated, may not be the ideal time to put your place up for sale. Yet there are no guarantees that the timing will be better in coming months.
Those who’ve worked in the real estate field for many years know it’s tricky to time a home sale to advantage and that a delay could hurt you on price as well as help you, should the economy slow.
“Like timing the stock market, trying to outsmart the real estate market is extremely difficult to do. Rather, think about the pros and cons of selling in the present market and then seek the housing transition that best suits your personal plans and preferences,” Helfant says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)