All over the country, aspiring home sellers are kicking themselves for failing to put their property on the market during the pandemic, when owners reigned supreme. That’s when multiple offers were the norm, not the exception, and eager buyers sought to outdo each other with escalator clauses that pushed prices over list.
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Yet smart sellers should keep perspective on the current, more balanced market, “which continues to offer them many positives,” says Stacy Berman, a real estate agent who’s sold homes for more than two decades.
“You may not get the super-escalated price available to you during the pandemic, but you’re going to get a good deal on the next home you buy,” Berman says.
Danielle Hale, the chief economist for Realtor.com, the home listing service, doesn’t anticipate a major decline in home values. Rather, she says “price growth is slowing moderately as the housing market resets in a relatively balanced fashion.”
List prices are down in most parts of the country, it’s true. But homeowners who choose to sell this winter, either before or after the holidays, should fare relatively well, according to Lawrence Yun, chief economist for the National Association of Realtors (nar.realtor).
“The upcoming months should see a return of buyers, as mortgage rates appear to have already peaked and have been coming down since mid-November,” Yun says.
Berman insists that in most parts of the country, the winter months are typically a favorable period to sell. Demand has been especially strong in recent years, given that so many young adults have entered their prime home-buying years. This population cohort includes a large number who failed to score a purchase to date in 2022.
“Pent-up demand remains excellent for sellers, especially among first-time buyers,” she says.
Here are a few pointers for those who want or need to sell in the near future:
-- Consider the advice of pros in the real estate field.
Sid Davis, author of “A Survival Guide to Selling a Home,” notes that those wishing to sell during the holiday season are especially likely to challenge the counsel of the listing agent they hire. Often, they want to set a higher price for the property than their agent recommends. They’re also inclined to question the need to spend for pre-sale home improvements.
But those who are determined to sell in the near future should try to avoid such conflicts. The best way to do so is to carefully select a listing agent you trust to give you the best possible advice.
“Look for an agent who is thoroughly familiar with property values in your area. Try to find someone who has sold homes there for at least two to three years. Also, ask for references and then question former clients about whether the agent’s advice proved sound,” Davis says.
-- Clarify your timing priorities if selling in December.
Many people are unusually busy in December, when holiday-related activities crowd their already hectic schedules. But because home-sale preparations can eat up many hours, Davis suggests that sellers on a tight deadline consider simplifying some of their holiday plans.
“You’re going to have to triage. Over the long run, it’s probably a lot better for your pocketbook to put your heart and soul into selling rather that expending all that energy on ultra-fancy holiday arrangements,” Davis says.
-- Don’t cancel your plans for holiday decor.
Though it’s never necessary for sellers to decorate extensively for the winter holidays, a simple and elegant type of décor is not a bad idea, assuming it’s tastefully done.
“Go ahead and put up lights and bring in holly and evergreen boughs if that’s what you normally do. You can also use a Christmas tree if you’d like, but don’t get one so big that it makes your place seem crowded,” Davis says.
-- Ensure that your home is accessible for as long as it’s on the market.
These days many prospective buyers are able to wrap up their property search quickly because they preview property on the internet.
“Most buyers are doing a huge amount of pre-screening on the internet before they even set foot in a single place. People are extremely web-savvy, and prior to a property tour they’ve already done an extensive review of the available homes,” Davis says.
What does this mean for wintertime home sellers? He says this makes it imperative that your home be available for showings every day and that you don’t let holiday activities block access to potential buyers who may be home shopping for just two or three days.
“A big penalty is inflicted on those who refuse to let prospects into their home when it’s inconvenient. You’ve got to keep your home accessible or risk missing some of the most eager buyers of the year -- people who have to make a major move during the first quarter,” Davis says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)