Contrary to the expected dip in home values this year, prices are on the upswing in most metro areas. Price gains are especially strong in ritzy neighborhoods.
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“Astonishingly, greater than 90% of the country’s metro areas experienced home price growth despite facing the highest mortgage rates in two decades,” says Lawrence Yun, chief economist for the National Association of Realtors.
Of course, there are exceptions, notes Glenn Kelman, CEO of Redfin, the national realty brokerage based in Seattle. Such outliers, he says, include Texas and Florida, “where houses are cheaper to build.”
More wealthy owners of high-end homes are now seizing the opportunity to take advantage of their growing equity, thereby allowing them to make a long-desired move.
“Significant life changes can contribute to a major move,” says Rich Harty, the broker-owner of an independent realty firm in the Chicago area.
He tells the true story of one client, a divorced woman of 70, who raised more than $2 million by selling her contemporary property set on a full acre in the swank Chicago suburb of Oak Brook. The sale allowed her to buy another large place closer to her two grandsons, ages 7 and 11.
“She’s a professional grandmother, and the boys mean everything to her,” Harty says.
Are you contemplating the sale of a home at the high end of the price scale in your community? If so, these few pointers could be of use:
-- Set your asking price cautiously.
“Just as all politics is local, all real estate is ultimately local,” says Eric Tyson, a personal finance expert and co-author of “Selling Your House for Dummies.”
If your place is located in a prestige area, you can be more confident of strong pricing.
“You’ve got to get intelligence on the ground specific to your neighborhood,” Tyson says.
He recommends you gather pricing opinions from at least three real estate agents who have a mastery of your market. Also visit other properties for sale in your same community to compare pricing and features.
“No matter your market, you never want to overprice on the basis that you could test the market, because buyers won’t be fooled. But you might wish to come in a notch below current market value if you need to sell quickly,” Tyson says.
-- Resist the urge for expensive presale upgrades.
Ronald Phipps, a real estate broker since 1980, underscores the importance of cleaning, decluttering and repainting to make the most of your sale. But you’re unlikely to need major upgrades for a successful sale.
“When picking home improvements, you want to be pragmatic and practical,” he says.
What commonly happens is that owners try to recoup the cost of excessive presale improvements by demanding too high a price. Because of that, their property will likely languish unsold for a lengthy period until they take a price cut.
-- Ask your listing agent for a checklist of suggested changes.
Real estate specialists divide home sellers into two categories: Those who refuse to spend any money for presale improvements and those who spend excessively or misappropriate their dollars.
“Before you sell, the key is to distinguish between changes that give you a big bang for your buck and those that simply represent money burned,” Tyson says.
To come up with a focused plan for presale improvements, he urges sellers to ask their agent for a written checklist.
Tyson also suggests that sellers consider selecting an agent trained in the art of “staging” a home. Skillful stagers know how to make a home look appealing to potential buyers.
-- Forgo plans for a presale addition.
For most sellers, it’s not cost-effective to knock out walls to build an addition.
Tyson says those who attempt a presale addition rarely recoup more than 50% to 60% of the money invested. What’s more, any construction project that involves the removal of walls can be very stressful and time-consuming.
-- Restrict your upgrades to your neighborhood’s standards.
As your listing agent will likely tell you, your kitchen is a high-priority area when it comes to pre-sale improvements. If it’s a turnoff to buyers, many will pass on your place.
“But in your kitchen -- as elsewhere in your house -- the idea is to meet and not exceed neighborhood standards,” Tyson says.
For example, you may need to replace an aging refrigerator in your kitchen. But replacing it with a basic refrigerator should be fine, unless your neighborhood’s homes are all equipped with high-end, professional quality appliances.
-- Sharpen your focus on your home’s exterior.
The landscaping around your place is like the frame around a painting. It defines the entire image of the home. But upgrading your landscaping need not be costly, assuming you’re resourceful.
“You’ll want to trim your shrubs, and you’ll absolutely want to remove dead plants. A dead plant is a real turnoff,” Tyson says.
For replacement plants, he suggests you turn to a local nursery for free guidance on plant selection and design. Or look to a helpful neighbor with a green thumb.
Most sellers can dramatically improve their “curb appeal” by cutting back or replacing any overgrown shrubbery that shrouds their place. But no matter how majestic your property, you won’t need to install exotic plants or dazzling fountains to make it sell.
“Ripping out your whole landscaping plan and starting over is almost never called for. When it comes to your yard, you can greatly improve its looks for relatively little money,” Tyson says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)