Karen Kuchins’ career selling homes long predated the pandemic. But never before has she witnessed such rapid change in market conditions. Many homes that were flying off the market during the worst of COVID-19 -- when available properties were exceptionally scarce -- are now sitting unsold for a longer period.
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“For sellers, the pandemic was a bonanza -- a free-for-all. What’s happened now is a much more balanced market, with properties taking longer to go under contract,” Kuchins says.
Stacy Berman, another longtime agent, cautions sellers against arrogance about their current prospects. She also warns them not to overprice their property by pegging their list price to what their home would have fetched during the heady pandemic period.
“When picking a price, don’t look at closed comparable sales from months or years ago. Instead, look at pending sales if you can figure out what nearby houses actually sold for very recently. Often, your listing agent can help you gain this info,” Berman says.
Not only is available inventory rising, but more properties are languishing unsold for a longer-than-expected number of days -- a disheartening trend for sellers.
“More homes are becoming stale, sitting on the market for 30 days or longer without going under contract. Most buyers are willing to pay sky-high housing costs but only if the house is in really good shape,” says Desiree Bourgeois, a Redfin agent in Ann Arbor, Michigan.
Bourgeois says that homeowners whose property appears dated run the risk of an overly long selling time or lowball offers from prospective buyers.
“They don’t want to spend extra money on paint or new appliances,” she says.
Here are a few pointers for sellers:
-- Stay focused on your ultimate lifestyle goals for after your sale.
Many of those currently attempting a property sale are dreaming of a delightful retirement. While some wish to travel, others have a less expensive vision. They simply seek to downsize to a much smaller house or a condo where they have fewer upkeep obligations. Others want to live closer to their grandchildren.
“Lots of retirees want to escape to a better climate,” says Sid Davis, a Utah real estate broker and author of “Adding Value to Your Home.”
Staying focused on retirement plans should help keep your spirits up as you do the hard work of preparing your property for market. To maintain your focus, Davis says you may wish to take a brief vacation to the area where you’d like to live -- whether that’s a foreign country or a nearby town. A less costly approach is to attach a photo of your ideal destination to your table or laptop where you can keep it in mind.
-- Visit brand-new property in your locale.
Have you lived in your current home for many years? If so, you’re likely very comfortable with your interior design and see no need to update it. But that’s usually a mistake, says Donna Clark, a residential real estate agent based in Reno, Nevada.
One way to picture the sort of decor contemporary buyers prefer is to tour model homes in new subdivisions.
“This is a shortcut to seeing the kinds of colors and designs younger buyers look for. You’ll also see how well a house can look when it’s free of clutter, such as stacks of mail and magazines,” Clark says.
-- Make a list of improvements that could help you sell well.
Homeowners who are eager to sell should view key improvements as a wise investment rather than a needless sacrifice.
“A house is like a business. Sometimes you have to put some money into it to get more money out of it,” Clark says.
Obviously, you’re unlikely to recoup your outlays for major improvements like putting on an addition or installing a new fireplace. But Clark says several less-expensive upgrades could be extremely helpful in promoting the sale of your home.
For instance, she says you’ll want to refinish hardwood floors if they’re beat up. And you’ll want to replace carpeting in an out-of-date color.
“I had some clients with bright teal carpeting in their living room. It was clean and perfectly serviceable. But buyers who looked at the house couldn’t get past all that teal. After the owners replaced it with light taupe carpeting, their house sold right away,” Clark says.
Likewise, she says most sellers with vibrantly colored walls are well advised to repaint them in neutral tones.
“Pink walls don’t belong in any house you’re trying to sell. Nor do walls in deep red, vivid green or periwinkle blue,” Clark says.
-- Avoid playing pricing games.
Many would-be sellers intent on moving reject the pricing recommendation of their listing agent. In pursuit of more money, they decide to “test the market” with a higher price than their agent has proposed. After all, they reason, they could always cut the price later if necessary.
But this seemingly logical idea usually backfires, Clark says, because most buyers are acutely sensitive to housing values. They respond negatively to an overpriced property and may become so annoyed they won’t even visit the place.
“The first two weeks after you list your house are key. If you don’t price it right from the start, possible buyers will lose interest. Then even after you drop the price you may have to wait a long, long time to get it sold,” she says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)