For more than two years, an Oregon couple -- a hair salon owner and her lawyer husband -- have hankered to sell their craftsman-style house. But only this fall did the pair complete their prep work -- decluttering and painting -- allowing their listing to happen.
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Now the couple -- both in their late 60s and eager to move near their grandkids in Ohio -- wonder if they’ve waited too long to maximize their profits from the property. That’s because home prices are dipping slightly in their suburban hamlet.
“We procrastinated for the longest time about decluttering, which slowed us down. Also, we were overly meticulous about making every square inch of our house perfect, which set us back,” the lawyer says.
Given the delays, the couple worries about how to price their property correctly during a transitional period when mortgage rates are fluctuating on a daily basis and many more homes are hitting the market.
At Realtor.com, the home listing service, economist Jiayi Xu says active inventory has increased 31.9% above year-ago levels. Meanwhile, available properties spent seven days more on the market compared with this time last year.
She says another benchmark rate cut by the Federal Reserve could give more buyers bargaining power and further reduce seller leverage as an increasing number of rival listings emerge.
Danette Johnson, a longtime real estate agent based in eastern Utah, doesn’t know the Oregon couple who’s worried about pricing their property accurately. But she cautions that picking an overmarket price could ultimately hurt them at their bottom line.
“Sellers are always the last to figure out what’s going on in the market. But where prices are drifting downward slightly, an overpriced house could develop a stigma and become stale in the minds of buyers,” Johnson says.
She urges sellers to avoid a “testing the market” strategy to see whether an inflated price will still bring offers, an effective approach during the first two years of the pandemic when properties were in short supply and many wished to move out of dense urban areas.
She recalls how during the worst of COVID-19, one listing in the mountainous resort area of Moab, Utah, received 17 prospective offers from would-be buyers. But she insists that few such bidding wars are currently happening in most parts of the country.
Here are a few pointers for would-be sellers:
-- Gain information on current pricing trends promptly.
Dorcas Helfant, a past president of the National Association of Realtors, says you may wish to interview up to three local real estate agents to get their assessments of your property’s value and learn what repairs and upgrades are necessary to make the most of your sale.
“It can make a lot of sense to get more than one viewpoint, particularly on pricing a place that is quite different from most properties in your neighborhood,” says Helfant, who co-owns several Coldwell Banker realty offices.
Those who plan ahead for their sale can often avoid the sort of crisis that requires them to move before they’re ready, says Mark Nash, the author of “1001 Tips for Buying and Selling a Home.”
Once you know you’re definitely going to move, Michael Crowley, a broker in Spokane, Washington, says it’s wise to commit to the listing agent of your choice.
“Giving your agent at least a couple of months can help that person to help you get fully prepared to make the most of your listing,” Crowley says.
An agent with ample notice of your selling plans can better advise you on the steps you’ll need to take to achieve the best possible outcome.
“It’s always better to arrange for your contractors with plenty of lead time,” Crowley says.
-- Ask for data on selling times.
To better plan ahead for your move, Helfant suggests you request statistics on the average selling times for homes in your community.
“The only numbers that count are the ones for your immediate neighborhood. Beyond that, the statistics aren’t relevant,” she says.
Take these numbers, known as “days on market," and chart them over a six-month period. If selling times are gradually increasing, this could indicate a cooling of demand and should signal caution to prospective sellers.
“If you determine that your market is gradually slowing down, you’ll want to allow yourself extra selling time to ensure a smooth transition,” Helfant says.
-- Start packing as soon as you know you’ll be moving.
Nash contends that the majority of home sellers procrastinate on the property prep process.
“Getting your home ready is both laborious and stressful. So it’s no wonder many owners typically put it off. Only when a deadline looms do many people finally mobilize,” he says.
Besides painting and repairs, nearly all homes should be purged of clutter to show well. Your first step should be to remove any excess furnishings that crowd your interior space. Then box up smaller items and place them in your garage or a rented storage unit.
“Sellers are usually really surprised at how few of their belongings they actually need while their home is on the market. That’s especially true of clothing because most people dress casually these days so elaborate wardrobes are mostly unneeded anyway,” Nash says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)