After a computer programmer in his late 60s became legally separated from his homemaker wife, the couple was compelled by the divorce court to sell their large bi-level property located on a leafy, bucolic lot in a high-end Minneapolis suburb.
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The homemaker was especially resistant to the mandate because the court is demanding the property go on the market before the end of 2024 -- which means a holiday listing.
“I’m really comfortable and happy here. That’s why the thought of selling between Thanksgiving and New Year’s Eve is especially painful. My next place will have to be a small apartment. It will be disappointing to spend the holidays there with my kids,” the homemaker says.
The woman, in her mid-50s, also worries about the financial implications of a wintertime sale. Though her neighborhood is considered desirable, she’s aware that prices have slipped slightly since the pandemic ended. Had she and her husband sold months ago, they would have netted more.
“I need to walk away with enough cash to buy another place,” she says.
It’s very common for homeowners to resist the need for a wintertime sale that disrupts the holidays. But Kate Foster-Bankey, a Compass real estate agent, says it’s wise for wintertime sellers to face squarely the realities of the current home sales market.
“In the winter -- particularly during the holidays -- you’re going to have a smaller buyer pool than in the spring. The number of transactions also drops and buyers get more picky,” Foster-Bankey says.
To make the most of a holiday-season sale, she encourages owners to cover the costs of basic upgrades. She also stresses the importance of pricing a home according to recent sale statistics rather than focusing on prices garnered during the pandemic-period bidding wars, which ended in most areas in the fall of 2022.
“Buyers are a million percent more picky now than during the pandemic,” Foster-Bankey says.
Here are a few pointers for both voluntary and involuntary sellers:
-- Make sure you paint with current tastes in mind.
“Young buyers don’t like bright colors or gray rooms. It’s much better to paint your rooms in soft creamy white tones that are calming. Also, use the same neutral color throughout the house rather than using different colors in the various rooms,” Foster-Bankey says.
In your kitchen, she recommends you replace dated Corian or laminate countertops with quartz or granite. Also, upgrade bright brass hardware handles to ones in a muted metal tone. From your primary bedroom, she encourages sellers remove old ceiling fans, “which can look very old and grimy.”
What’s more, she says it’s important to update bathroom lighting and to replace old-fashioned Hollywood-style light bars with more contemporary fixtures.
-- Don’t try to second-guess the advice of a seasoned listing agent.
Those facing an involuntary home sale are especially likely to challenge the counsel of the listing agent they engage. They frequently seek a higher listing price than what their agent recommends -- on the basis that they can “test the market” and see how it responds. They’re also inclined to question the need to spend on presale home improvements, such as painting or carpet replacement.
“Of course agents aren’t perfect, and there’s always room for discussion. But when it comes to pricing, it’s in your interest to listen to an experienced listing agent who is intimately familiar with your community,” says Eric Tyson, co-author of “House Selling for Dummies.”
But people who face a compelling need to sell should try to avoid conflicts with their agents. The best way to do so is to carefully select a listing agent they trust to give them the best possible advice on their sale.
Tyson says there’s usually good reason to trust an agent who’s sold property in your area for at least two to three years. Also, ask for references of clients who’ve worked with the agent in the recent past.
-- Don’t avoid holiday decor.
For many owners, one plus to showing their property during the holidays is that it can look especially attractive -- assuming it’s tastefully decorated.
“Don’t hesitate to put up colored lights and bring in pine boughs if that’s what you usually do. You can also use a Christmas tree if you’d like, but avoid an oversized tree that can make your place feel crowded,” Tyson says.
-- Ensure that your home is fully accessible as long as it’s up for sale.
These days, many prospective buyers -- especially those with an urgent need to move due to a long-distance job change -- are able to wrap up their property search quickly because they prescreened properties on the internet.
“The internet is vital for home sales in 2024. That’s why most out-of-town buyers have fully researched their target area before they arrive in your town. You could miss the chance to sell to them if you close your place to visitors due to holiday gatherings,” Tyson says.
“You’ll regret it if you preclude out-of-town buyers from seeing your place when their time is short,” he says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)