Before the pandemic, walkability was the key feature homebuyers of all ages sought when choosing an ideal neighborhood. Proximity to restaurants, coffee shops, grocery stores and public transit topped the list. But these features have been outstripped by the quest for maximum square footage and lot size.
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“It’s all about trade-offs, and these days the trade-offs favor indoor space and outdoor amenities. Buyers still love sidewalks and city attractions. But only if the advantages of traditional suburbia are addressed,” says Fred Meyer, a longtime real estate broker and appraiser.
The pandemic shifted priorities for the long term, according to Meyer, noting that the overall rise in home prices has made it impossible for buyers to obtain all the features on their wish lists.
The shift has been documented in a recent research report published by Zillow, a national real estate firm based in Seattle. The report says sellers with desirable backyard features, such as an outdoor shower, pizza oven and bluestone patio, can command higher prices from buyers.
Take the case of a San Diego couple in their early 30s who are selling the condo they bought enthusiastically in early 2020, just before COVID-19 hit the United States -- and before their baby boy was born the next year.
They still love living in the vibrant Little Italy section of downtown San Diego, with its popular restaurants and pastry shops as well as easy access to street festivals and waterfront vistas. But the area can suffer from noise pollution, including aircraft flying overhead, and the couple’s condo feels too small for their young son.
At this point, the couple are charting a new lifestyle in a close-in suburb of San Diego, where they’re hoping to find a neighborhood with highly rated public schools, as well as a property with a sizable backyard patio. But first they must sell their downtown condo.
Here are a few pointers for the sellers of urban condos:
-- Highlight the value of road access.
Granted, most buyers wouldn’t relish living near the noisy entrance to a major highway. But a location just a mile from that ramp could be a plus for those who work in suburban areas but want to live downtown, says James W. Hughes, a housing expert at Rutgers University’s school of planning and public policy.
“So long as they don’t hear thundering noise from that freeway, some people would prefer your city location to one tucked deep in a suburban neighborhood, which often means more time for their travel to work,” Hughes says.
If your city location leads directly to an important thoroughfare -- without being too close -- he says this point should be emphasized in your marketing materials. Also, if the home is a short walk to mass transit, stress this point as well.
Hughes says many young professionals still enjoy the benefits of in-town living. Yet numerous hold jobs with firms based in suburban office parks. Post-pandemic, many are no longer able to work remotely and must commute. That’s why highway access can be a selling point.
-- Don’t rule out a price cut if your home won’t sell otherwise.
Suppose you’re attempting to sell a home on the noisier side of a city community. But while comparable homes in more tranquil parts of your urban area are selling swiftly, your place continues to languish unsold.
In this case, Meyer says one of your few remaining options is to take a slight price cut below what’s being asked for comparable properties on calmer streets nearby.
It may not be necessary for sellers in popular city neighborhoods like San Diego’s Little Italy to resort to a price cut. But if your home is in an up-and-coming city community, especially one with high volume of construction noise, you might need a discount to attract buyers.
-- Stress access to improving city schools.
Is the community where you live served by quality schools, whether public, charter or private? And are many would-be purchasers people with young children?
If so, Meyer says, it would be a smart idea to promote the purchase of your home as a way to gain easy access to good schools for your kids.
“Assuming your price is realistic and your schools are well regarded, this could be a genuine plus for your sale. Remember that many young families with a preference for city living are working diligently to improve the quality of the urban schools their kids attend,” Meyer says.
-- Look into the cost of fencing your urban yard.
Some urban roads seem particularly risky for children and pets. These include avenues traveled by many commercial vehicles. If you own a detached house along this sort of roadway, Meyer says you might wish to fence your yard in hopes of lessening the fears of potential buyers.
“Fences aren’t cheap -- there’s a lot of labor involved in their installation. But the expense could be justified if it helps unload a hard-to-sell property,” he says.
Your listing agent should be able to advise you on whether the fencing of your yard would constitute a justifiable pre-sale expenditure. As one money-saving option, the agent might recommend that you fence your backyard only, creating a protected area where small children and pets could play.
If you decide to invest in a fence, the choices may seem daunting.
“When selecting your fencing, choose something in wood or vinyl. Stay away from one of those chain-link fences that looks like a military installation,” Meyer says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)