A number of moms are fed up with that snooping, snitching elf.
The trouble started innocently enough in 2005 when Carol Aebersold and her daughter Chanda Bell self-published the book "The Elf on the Shelf: A Christmas Tradition." It included a box with a small elf inside. In the homes that let him in, the elf would report back to Santa every night and get into new scenes of mischief every day.
That box unleashed weeks of misery for overworked parents: Already stressed out during the holidays, they were now saddled with coming up with daily set decorations for the elf. Even just remembering to move him to a new location after the kids went to bed added another thing to a long to-do list.
Children swapped tales of elf antics on the playground. Enter Pinterest and Instagram to up the ante. The elves were courting a backlash.
How to reject the elf game has become a hot topic in parenting groups and chats. A recent post asked for advice on responding to a young child's questions about the elf, and the responses revealed parents' creativity and common sense. Highlights:
-- We didn't sign up for/subscribe to the elf service.
-- Santa is short-staffed (get it?), so there's a waitlist.
-- An elf watching our every move is creepy.
-- Those elves are for kids who need extra reminders to be good.
-- We told Santa "no thanks" because we can't deal with the messes.
-- Every family celebrates the holidays differently. This isn't one of our family traditions.
-- Our elf is invisible.
-- All family members, including pets, must agree that our house is safe for an elf. Our dog can't promise elf safety.
-- We don't need one. I have a direct line to Santa.
-- An elf didn't come with this house.
But the prize for ingenuity goes to Amy Kiefer, 34, a Missouri event planner and real estate agent with three young children. When her daughter was in kindergarten, she heard stories about the elf from classmates and asked her mom why they didn't have one.
Kiefer also had a 1-year-old and a 2-year-old at the time.
"I was not new to the concept. I knew I did not have the time or the attention to give an elf, to make it what her expectations would be," Kiefer said. She put off her daughter's questions with a noncommittal, "We'll see what happens."
She started searching online for alternatives. That's when she stumbled across the idea of a gnome: a mythical creature that could just hang around without requiring any additional work.
She found what she was looking for in the clearance bins at Target. She picked up one larger gnome and a three-pack of mini-gnomes. They showed up in the Kiefer home, along with a note explaining that "Gnomie and his homies" would camp out in the family's bedrooms, keep an eye out for Santa and bring holiday magic. The only rule was that they couldn't be touched or moved, or it would ruin their magic.
Brilliant move, Mom.
Kiefer didn't intend to start a new holiday tradition. She was just looking for a simpler way to give her child a fun experience.
"That fact is that there are so many expectations put on parents. It's not just Christmas -- it's birthday parties, it's the treats you bring to soccer practice. Everything is so built up," she said.
The glittering posts on social media have lost their luster for this younger generation of moms, Kiefer says. They are tired of the Era of Excess Parenting.
"All the moms in my generation are feeling constant anxiety about all the expectations and having to do all the things. So, we are starting to throw in the towel and realizing, 'I don't have to follow the mainstream. I can do what works for my family.'"
Kiefer's background as an event planner gives her a healthy perspective on those picture-perfect social media posts. She knows they are stylized and staged and not representative of reality.
Their laid-back gnomes have appeared for the past three years, and her daughter loves them.
"Anytime she tells anyone about her gnome, they think it's funny, too," she said.
The best part of Gnomie and his homies, for Kiefer?
They're cool and lazy and just sit there.