When a photo of the luxe, elaborately decorated dorm of the daughter of an NFL team owner went viral, the Dorm Room Moms Facebook group was not that impressed.
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To be fair, they appreciated the pink toile tufted ottomans upholstered in the same fabric as the elegant bedding. They noted the attention to detail. The oversize rug pattern matched the pattern on the dresser drawers with crystal cut drawer pulls. A bubble gum pink mini coffee maker perched on a stand next to a light pink Stanley mug, while a printed lampshade pulled the room together.
But several of the moms commented that they had seen many dorm rooms just as lovely in their own group. You don’t have to be the daughter of the Kansas City Chiefs CEO and part-owner to have a professionally designed, Barbie Dreamhouse version of a dorm.
Pottery Barn Dorm began marketing furniture and accessories to an affluent collegiate demographic in 2010. About five years later, photos of over-the-top dorm rooms, mostly at Southern schools, began circulating on social media.
It’s spawned an entire industry with dorm room registries at Target, dorm interior designers, retailers making custom-sized appliances and furniture, and hundreds of thousands of mothers scouring social media to help their children create an Instagram-worthy aesthetic.
In 2017, Refinery29 featured a young woman who brought custom-built shutters for her closet doors at Ole Miss. Her classmate laid laminated flooring in her room. The current trends include neon signs with the student’s name above a tufted custom headboard, vanity tables with surround lighting, and peel-and-stick wallpaper covering the walls and the university-issued furniture.
A week ago, House Beautiful published an article headlined, “The Stakes of Dorm Decor Have Never Been Higher.”
We need to lower the stakes.
For a generation that grew up on Pinterest and lifestyle influencers, it’s understandable that some would succumb to the notion that a dorm room is an expression of personal style that requires this level of planning and effort -- especially when peer pressure and competitive social media culture are involved.
But that’s when parents can offer a reality check rather than indulging in a dorm room amenities arms race. You only live in this shared space for nine months. Everything that is hauled there has to be stored, hauled back or discarded when you leave. Posters, photo collages, knock-off prints and throw pillows don’t cost much, and can create an inviting, cozy space.
I can understand the maternal impulse to create a beautiful landing spot for a child leaving the nest. At the first college drop-off for each of my kids, I didn’t want to leave until the bed was made and I had helped create some semblance of order in their rooms.
Part of the college experience ought to be learning what it’s like to struggle and persevere through challenges. Creating an illusion of perfection and extravagance sets up unrealistic expectations of what adult life is really like.
How will a new graduate’s first apartment measure up to these luxurious dorm rooms?
Some of the moms in various dorm decor groups share how they’ve managed to put together beautiful rooms on a budget by shopping at discount stores, finding deals and using DIY creativity. Perhaps this is an activity that helps deal with the emotions that come along with a big life transition, like sending a child off to college.
But wouldn’t it be better if the initiative and effort came from the child -- rather than the parent?
It’s hard to fight the temptation to buy fancy things they really don’t need because we are anxious about letting go. And it’s even harder when you immerse yourself in a subculture of competitive dorm decor.
Think back to what your own dorm room may have looked like. We were not deprived because we didn’t have a mountain of pillows or custom-made curtains. We found ways to decorate those cinder block walls and create memories that had nothing to do with how many likes our furniture got on social media.
Let’s call old-school dorm decor "vintage" and bring simplicity back in style.