Much of the American electorate has grown numb to Donald Trump’s bizarre social media posts.
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But Trump jolted even the most jaded observers with an outlandish all-caps statement on Sunday: “I HATE TAYLOR SWIFT!” The former president offered no additional explanation.
Trump is well known for the insults he aims at his adversaries. He has criticized and mocked plenty of women. But this wasn’t an insult: It was a direct declaration of hatred.
He’s never posted “I HATE HILLARY CLINTON” or “I HATE KAMALA HARRIS,” both political opponents he seems to loathe. He’s never posted “I HATE E. JEAN CARROLL,” a woman whose case led to a jury finding Trump liable for sexual abuse and owing her $83 million for defamation. He’s never posted that he hates Fani Willis or Letitia James, two prosecutors who have investigated him.
Merriam-Webster defines hate as "intense hostility and aversion usually deriving from fear, anger or sense of injury." When children have an outburst saying they “hate” someone or something, parents should try to get them to process the emotion and figure out the root cause of such an intense feeling. After all, letting hatred fester inside oneself is corrosive.
This, however, was not a harmless, healthy expression of emotion. This was a powerful man -- a former president who is seeking the office again -- telling his millions of followers about his hatred of a much-younger woman.
What could possess a 78-year-old man to go after a 34-year-old pop star? Does Trump even understand why he lashed out?
Let’s try to help Trump process his big feelings. Here are a few things that might be behind his hatred of Taylor Swift:
-- She rejected him. Swift endorsed Harris in a moment when Trump was particularly vulnerable. He had just lost the debate in rather spectacular fashion when Swift dropped the hammer via an Instagram post. It may have been even more galling to him that her endorsement of Harris barely even mentioned his name -- just that his website had posted a fake, creepy AI image of her. An all-out attack would have at least given him the attention he craves.
-- She’s much more popular than he is. Trump respects celebrity, and Swift is one of the biggest celebrities on the planet. She has 284 million followers on Instagram. The most he ever had on Twitter was 88.9 million.
-- Her crowds are way bigger than his. She sells out stadiums with close to 100,000 seats -- and those all are people who paid to see her. His rallies this year have had an average crowd size of about 5,600, according to Crowd Counting Consortium.
-- She ignored his compliments. He's called her “very beautiful” multiple times -- “unusually beautiful,” in an interview for the new book "Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass." She didn’t even care.
-- He believes she owes him. In February, Trump posted on Truth Social, "I signed and was responsible for the Music Modernization Act for Taylor Swift and all other Musical Artists. Joe Biden didn’t do anything for Taylor, and never will." He added that Swift endorsing Biden would be "disloyal to the man who made her so much money."
-- She’s not intimidated by him. Trump has ruined ordinary people’s lives with lies about them -- Georgia election workers and Haitian immigrants, to name a few -- but he can’t do that to her. Swift has her own power, and he has no control over her.
-- He’s scared of her. He knows she has a massive and loyal fanbase, and that her endorsement will matter to some of them. Also, she is using her massive influence to register new voters. She posted a link to Vote.gov and encouraged her fans to register. In 24 hours, 400,000 people clicked through from her link to the federal site for voting information. Trump seems to be intimidated about what this means for the election.
-- She made his vice presidential pick, JD Vance, look ridiculous for insulting single women who own cats by signing her post “Childless Cat Lady.” Touche.
-- She’s a real billionaire. In eight months, her Eras Tour grossed a record-breaking $1 billion on a single tour.
In a song from her latest album, Swift asks a lyrical question: "Could someone give a message to the smallest man who ever lived?"
The Swifties have spoken, Donald: This beef won’t go well for you.