A best-selling African-American writer and speaker stood in front of nearly a thousand St. Louis University students and broke into song.
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"There will never be a n*gg*r in SAE. There will never be a n*gg*r in SAE. You can hang him from a tree, but he can never sign with me. There will never be a n*gg*r in SAE," Lawrence Ross sang.
The audience of mostly white students looked uncomfortable.
Ross acknowledged that he opened his talk with that racial slur because he didn't want to shield students from the ugliness of the word. He sang the same lyrics that Sigma Alpha Epsilon members from the University of Oklahoma were caught on video singing last year. The university later shut down the chapter.
Ross also showed slide after slide of other racist acts that have surfaced since the SAE incident -- white students in blackface, others dressed in white hoods and still others wearing Obama masks with nooses.
The SLU fraternity and sorority leadership invited Ross, author of "Blackballed: The Black and White Politics of Race on America's Campuses," to tell their members about the racist legacy of America, its colleges and their own Greek organizations. He gave them a 90-minute history lesson, current events briefing and encouragement about the ways they can improve their campus in their own spheres.
The way young people look at the world -- and their role in making it a better place -- recently has been shook, as my teenage daughter would say. College students are talking about race in a way that hasn't been heard in decades.
After the protests of the Civil Rights movement, the biggest fights for equal treatment and access happened through the courts, not on college campuses. Now, a new generation has found its political voice and muscle. For example, since Ferguson, there have been widespread protests on campuses -- more than 100 of them. Ross showed the students the multicultural alliances that cut across racial groups and stand against bigotry.
Ross' mission goes beyond shining a light on problems that have been festering for years. He has a more ambitious goal: Get those who are oblivious to racism to see where it exists -- even on their sheltered and protective campuses -- and to recognize how they've personally benefited from institutions predicated on giving whites privilege above everyone else.
What makes this endeavor particularly difficult is that everyone wants to believe what they've achieved comes from their own talents or hard work. The backlash to challenging this idea can be rage. "The things I have are mine! Stop being a victim!" is a common response, Ross said.
In an online review of Ross' book, a white professor said that the "us versus them" debates framed around affirmative action hurt race relations. Getting students to recognize their own advantages is always a struggle. For example, if he asked white students how they got their first job, he wrote, some may have had a parent or relative who helped get them a foot in the door -- an internship, a entry-level job or even an interview.
"In other words, through no skill of their own, someone acted 'affirmatively' to give that person a leg up," wrote the reviewer. "But many white students don't see it that way. They see that sort of advantage as a birthright and not the advantage of nepotism or connection."
Additionally, most Americans are generally great at personal interactions with friends of different backgrounds, Ross said. We like to believe that our friendships with a diverse group of people proves our lack of racism. But our understanding of institutional racism, its historical origins and lasting impacts, is weak, Ross said. He points out that 98 percent of FHA loans were given to white people from the 1930s to the '60s, creating a white middle class and all the advantages that arose from that. He shares the data about educational segregation that still exists, and the connection between race and educational opportunities.
Ross spoke to the students at SLU, a private Catholic university, as an insider: He is a Catholic, educated by Jesuits, and values the bonds he made at his own fraternity in college. He believes in students' power to make the world better.
They responded to his message as powerfully as he delivered it. They asked questions about how to reconcile political differences, how to increase diversity in their own organizations and how to support their classmates.
Ross' work with college students is more than an academic pursuit for him. His own son will be leaving for college next year.
"I don't bombard him with a whole bunch of things about white supremacy," Ross said with a laugh, in an interview. He suspects his son will go to college and will try to make sense of the world and find his own way of responding.
Chances are good he will find a community struggling with the same questions and galvanized to find better answers.
He encouraged the students at the SLU gathering not to be afraid to try.
They may stumble along the way, but so hopeful is their march.