DEAR DR. NERDLOVE: Over the years, I’ve cultivated a physique, lifestyle, and sense of charisma that have opened many doors for me. I used to focus heavily on getting matches or likes on dating apps, believing those numbers defined my value. But as time went on, I realized that simply being myself — showing up with my presence, energy, and confidence — brought me far more success with women than any swipe ever did. I’ve connected with fascinating, beautiful women in real life, and those experiences have been meaningful and validating in ways dating apps never were.
This brings me to my question: why was I so fixated on Tinder matches in the first place? Looking back, it didn’t set any real limits for me; instead, it made me feel terrible about myself. And I wonder why so many younger men put themselves through this cycle of comparison and rejection. It feels like there must be an epidemic of low self-esteem fueled by these platforms — not caused by women, but by the design of the apps themselves. Yet many men end up directing their frustration and anger toward the easiest target rather than the system that’s actually harming them.
I’d love to hear your thoughts on this dynamic. Why do so many young men fall into this trap, and what can be done to break free from it?
Thank you for your time and for the work you do.
Sincerely,
Me myself and I
DEAR ME, MYSELF AND I: Oh this one’s easy, MMI: it’s a numbers game.
No, seriously. It’s numbers all the way down.
In the Before Times, the Long Long Ago, when dating apps were branching out beyond Spring Street Personals and online dating was something you were vaguely ashamed to admit to be doing, the numbers were about how many sexy singles you (the generic “you”) could potentially meet in your pajamas, compared to how many you could meet out at bars or at the park or the company mixer.
What they were doing in your pajamas I’ll never know.
The vague shame of “having” to use the apps tended to be outweighed by the fact that it was possible to message more people and set up more dates in the span of an hour than you could in an entire weekend. It had the benefit of ensuring that you knew everyone you encountered were single and ready to Christian Mingle, and if you were a little shy or anxious about talking to someone in person, you had the benefit of text. You didn’t have to have to be a silver-tongued graduate of the Lando Calrissian School For Players, you could let your fingers do the talking and have enough time to think of what you would say next instead of blue-screening in front of someone.
That all changed when the Tinder Nation invaded. Tinder’s jab-jab-hook combo of showing matches by proximity, swiping mechanic and open “we’re all just here to f--k, right?” attitude swept over the public like smallpox and changed the game. It was the first time you would click a button on your phone and see people you would swear would never be on a dating app, never mind one that had the self-consciously edgy safe-sleeze like Tinder, which gave it the sort of underground cachet that immediately precedes mainstream acceptance as all the normies rush in and ruin the vibe. It quickly became the most popular app… and the one that cemented the idea of swipes-as-validation.
See, Match was kind of for squares, eHarmony was for marriage minded people who didn’t want to admit they were using a dating app, but OKCupid had the nerds and the geeks and freaks who were loving the idea that for once they could use their words instead of relying solely on their looks. Fun little quizzes and answering the right questions could give you percentages that suggest just how compatible you were with people you saw – and to a degree, it worked. If you and some anonymous hottie had a 95% match rating, you had good reason to expect that you would at least get a reply to your initial message.
Tinder, however, was openly marketing itself as The Hot People F--k Store, and that set a certain tone. With its focus on pictures, minimal profile text, no messaging unless you had a mutual swipe right, on the other hand, meant that you might never know who saw or didn’t see your profile. You had to hope that your hometown honeys were swiping on you, otherwise you had no way of wowing them with your wit and wisdom. You were sending swipes into the void and hoping to get something back…and that made it clear who was Hot and who was Not.
It also didn’t help that OKCupid was doing “social experiments” on its users and blogging about the data. I’ll spare you my usual rant about sample size errors, a lack of control groups and blatant P-hacking, but their supposed ‘studies’ that were no such thing set a lot of the groundwork for the incel s--tstorm we see today.
The most infamous of these data-driven discoveries was the infamous “who messages who” post on their blog, that helped give rise to the idea that women were only messaging men who were their “equal” in looks.
(They weren’t; in fact, one of things that gets missed is that while women rated men as less attractive than men were rating women, women were messaging a much wider array of men, while men were all messaging women of around the same ‘hotness rating. In as much as hotness can be meaningfully measured in a 5-star standard with no real delineation for looks, personality or skill at making a profile.
I was THERE, Gandalf…)
This helped kick off the wildly misunderstood Pareto Principle into meme legend by trying to apply it to dating: first positing that 80% of the women were first messaging, and then as the original idea continued to be corrupted, dating the top 20% of the men.
And once Tinder monetized things further with benefits like being able to see who swiped on you… well, suddenly you had actual “evidence” as to whether you were one of the Blessed 20 or not. Lots of dudes, taking it as gospel that women were uniquely blessed with attention, while men were struggling for crumbs, would prioritize trying to match with as many people as possible, often by trying to shotgun love into existence. They would swipe right on every profile and then try to decide who they actually wanted to date after the matches rolled in.��Tinder, for its part, started playing silly games too, setting up its internal algorithm that tried to pair the pretty people who wanted to party. The internal ranking system would assign you a score and show you to people who had similar scores – scores based on, paradoxically, how many people had already swiped right on you vs. left and what their score was �– assertive mating done by data nerds. If you had lots of hot women swiping right, your score went up and you were shown to numerically hotter people. In theory, this was supposed to make for better matches. In practice, fives were feeling like they were being told to clam up because a 10 was swiping.
Getting more matches – not dates mind you, matches – became as much of the goal as anything else because it was like a digital data dick measuring contest for dating. Get lots of matches and clearly you were hot stuff. But the problem was – and still is: matches mean precisely two things: jack and s--t, and jack left town. Matches don’t mean a thing if you don’t actually turn them into dates, and that’s where a lot of folks were falling down. Even the supposed digital dimes weren’t getting the dates they thought they deserved.
Since then, the Trouble With Numbers has continued as Match Group has continued to play games with hotness. Everyone on Hinge, for example, has complained about Rose Jail, where they try to convince you to convert by saying “sure, we’ve shown you people we think you’re a good match with but let’s be real: the folks you wanna see are behind this here paywall and you only get one shot per week with them if you don’t pay up.”
Ironically, being put in Rose Jail meant you were often less likely to get messages because people get really squirrely about paying to message people and even squirrelier about getting a SuperLike or Rose or someone paying to talk to you.
So now, the numbers are already dismaying, but you’re also being told that the real hotties, the stars of the show, are waiting as long as you kick in an extra ten bucks per. So, you’re not just getting no-dates from the mid-tier, but the S-tier weren’t even seeing you. And this, on a service that you’re paying for, and being told that it is the way to meet people in the 21st and a half century.
It certainly didn’t help that as the popularity and ubiquity of dating apps grew, the number of people meeting in person wasn’t growing in parallel. Worse, 2020 rolls around and now none of us are out and about, so dating apps are the only safe-ish method of meeting and mating. And since social skills follow the pattern of ‘ashes to ashes, dust to dust, if you don’t take it out and use it, it’s going to rust’, fewer people put in the practice to put themselves into the path of love.
All of which only serves to confirm the confirmation biases of the loneliest, angriest and frequently most entitled awful people who have a hard time understanding that “what, women are things!” doesn’t get you a lot of dates.
And it’s the entitlement aspect that’s part of what’s leading men to blame women – the same entitlement that keeps framing the male loneliness epidemic as something women need to deal with and solve. Even wags like Scott Galloway who supposedly decry the Red Pill Mythos still validate it when they play into the idea that it’s women’s standards that are causing problems. Certainly not a problem of dudes not raising their game or recognizing that toxic tropes about what makes a man desirable get doubly dangerous when social mobility is a distant myth and the seemingly sole path to prosperity is lined with grift and graft. So start that drop-ship side-hustle, invest in crypto and hope that NFT line go up because that’s the only way you’ll reach the supposed low-end of the “your bank account must be THIS high in order to ride”.
As for what’s to be done: well, honestly, it really is a matter of “go outside and touch grass”. I’ll wave my hands at the overall archive where I’ve written extensively about what guys need to do to get better with women, but much of it can be distilled down to “you gotta live your life in meat space and actually talk to people like a person.” The vast majority of road blocks tend to be self-imposed and helplessness that people don’t’ want to unlearn – to the point that a thirft-store decorated apartment and a small group of friends seems like an unimaginably impossible goal to a truly shocking number of people.
But like I said: it’s numbers all the way down – a 1 to 10 scale in 1s and 0s that started with good intentions and turned toxic the more people focused on the numbers and not the people.
Please send your questions to Dr. NerdLove at his website (www.doctornerdlove.com/contact); or to his email, doc@doctornerdlove.com