Culture wars make for awfully strange bedfellows.
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Look no further than one of the largest school districts in Missouri: the Rockwood School District in suburban St. Louis, which serves more than 20,000 students.
Residents angered by the district's COVID-19 protocols during the height of the pandemic -- as well as those upset by efforts at diversity and inclusion, and those nursing other right-wing grievances -- backed two candidates in the recent Rockwood school board race. It's a common move across the country, aimed at wielding greater influence in local schools.
Both candidates won.
One of them now goes by Jessica Clark.
Before her recent transformation into a champion of conservative causes, she was known online as Jessica Laurent. She promoted her "sugaring" lifestyle, in which a younger person seeks a relationship with an older, wealthier individual with the expectation of gifts and financial support.
Her brand was no big secret during the campaign; all her social media content remained online. But after winning a seat on the school board, one of her first moves was to scrub her "sugar baby" lifestyle videos from the internet.
When I called to ask what prompted this move, she said, "I'm done talking about the campaign." When I said this wasn't a question about the campaign, she hung up.
Of course, nothing is ever truly erased from the internet. Another person had recorded at least one of the original videos, and it's back on YouTube.
In this video, Jessica Laurent offers a virtual four-week "Sugar Boot Camp" for prospective sugar babies. She begins her pitch charismatically: "What the (expletive) is up, ladies. So, it's me, Jessica Laurent, St. Louis' one and only sugar lifestyle coach." She informs her viewers about an upcoming not-to-be-missed Sugar Ball: "(S)ugaring can be a little scary and a little intimidating. But you're talking to the lady who walked into the first Sugar Ball single and walked out with a CEO. And six months later, happily ever after, livin' the dream."
For all the recent conservative rhetoric about "grooming," Laurent Clark's supporters were fine with her recent past, judging from their comments on a post in which she explained this unorthodox business endeavor.
"The idea of 'sugaring' was a play on words and a brilliant way to attract the women who needed me the most," she explained on her Facebook campaign page. "They came thinking they were getting one thing, Sike! (sic)"
Sure, Jessica.
Her other social media posts included captions like "I'm yo husband's favorite so sit to (sic) basic ass down (lipstick kiss emoji)" from May 2, 2020, and a TikTok post with the hashtag "hoe is life." (Hoe is a slang term for a promiscuous person.) Senate hopeful Eric Schmitt follows her on Instagram, which also showcased her sexy lingerie photos.
Granted, Republicans may have had a different reaction if a candidate with progressive political views had the exact same road-to-empowerment personal story.
Imagine the pearl-clutching.
While her lifestyle choices and former business model may seem questionable for a school board member, some of her public statements about education are far more concerning.
In a video, she refers to the teachers union as "terrorists." Labeling members of a district's largest employee group, who are directly responsible for students' success, as terrorists shows remarkably poor judgment.
Parents of LGBTQ students were terrified by the posts and public comments she has made about them. On election day, Laurent Clark shared a meme of a "woke" Black teacher screaming at a kindergartner, "I said we gay today!"
Rockwood parent Matthew Wind said he is mostly concerned about her lack of qualifications, her brief tenure in the district and her motives for running.
As far as the sugar baby thing, he said it bothers him even if there's a lucrative market for it.
"I think it's a complete antithesis to why schools exist and what they want to do," he said. The point of an education is to acquire skills and learning that lead to an independent life. Snagging a sugar daddy or sugar mama offers the semblance of stability through complete dependence on another person, he explained.
Wind said he wants students to know: "Your worth is more than your body or your appearance or how you can make someone with money feel. Your worth can be so much more than that."
He thinks someone who recently built her brand around how to lure and profit from intimate relationships is a poor example for the district's kids.
Once upon a time, conservatives may have agreed with him.
Now, it's just a little sugar between friends.