DEAR HARRIETTE: My friend owns a knickknack shop on our town's Main Street. Business has been getting slower and slower for her, and she told me she is shocked she is going under right before the holiday season. She doesn't want to mark her products at lower prices, and assumes the closer it gets to the holidays, the better she'll do. I think this is a poor business model. I had a successful shop years ago and passed it off to my children. Should I give her some friendly advice? -- Overstepping to Help, Poughkeepsie, New York
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DEAR OVERSTEPPING TO HELP: Offering unsolicited advice can be very hard to manage successfully, especially when people are experiencing hard times. If you are up for it, one way to make the attempt to be heard is to ask for permission before speaking. You can remind your friend that you once had a successful shop. Ask her if she would care to know some of the strategies that worked for you to stay in business. With her blessing, share your insights without passing judgment on her choices.
During the holidays, it's common for stores to offer special sales and value-added opportunities to persuade customers to shop with them. If your friend does not have low-ticket, affordable items in the store already, she may want to add a few of those items. She may want to play holiday music and offer free hot cider for shoppers. Encourage her to get creative in her welcoming approach to customers. Her positive outlook is key to her success.