DEAR HARRIETTE: I work for myself, and the past couple of years have been very good. Oddly, the pandemic was profitable for my business. But now things are changing. As is always true, the end of year is my time for renegotiating contracts, and it feels like deja vu from a few years ago. Even though the quality of my work has been stellar and I have gotten only great reviews, the renewals are not flowing in. So far, one company did not renew and another big project narrowed the scope of work, which means less money. I have been looking for new projects for months now, but nothing has clicked. I’m getting nervous. I had two years of not worrying about money, but now that’s over. How can I stay positive when things are not looking so good? -- Facing the Future
Advertisement
DEAR FACING THE FUTURE: Act like you have no money, because you really don’t right now. Get serious about prospecting. Look around for potential new clients, and approach at least five businesses per day. Make sure your pitch to them is aligned with what’s happening in the world now. During the pandemic, everyone was at home, and goods and services that supported the way people were living prospered. It’s a new day. You may need to tweak what you are offering to match the new reality of the working world. Figure out the skills you have that match the world today, and offer those.